OUR STORY
A Little About Lula
Nearly 20 years of style, creativity, and a love for fashion.
A story shaped by style
Founded in 2007, Lula Balou is an independently owned women’s clothing and accessories boutique with locations in Wilmington and New Bern, North Carolina. What began as a small boutique has evolved over nearly two decades, shaped by a genuine appreciation for design, quality, and personal style.
Behind Lula Balou is founder and owner Lucy Cherry. After earning a degree in Fashion Design from Savannah College of Art and Design, Lucy moved to Hawaii, where she gained hands-on experience in patternmaking and garment design before returning home to North Carolina and opening Lula Balou at just 24 years old.
What’s in a Name?
The name Lula Balou has a story of its own. The boutique’s original logo featured a mermaid hand-drawn by Lucy. While preparing to open the store in 2007, Lucy and a friend gave the mermaid a name: Lula Balou. The name stuck — and nearly 20 years later, so has the boutique.
Bridgers the Label
Bringing her story full circle, Lucy has returned to her design roots with Bridgers the Label, an exclusive in-house collection designed by Lucy and produced in Brazil. A natural extension of Lula Balou, the label reflects her appreciation for thoughtful details, effortless silhouettes, and timeless, wearable style.