Fifteen years already that Romano Ricci has launched Juliette has a gun, his brand challenging the highly codified niche perfumery industry. Great grandson of famous Nina Ricci, Romano Ricci broke free from his heritage to be, first and foremost, a unique creator bonding intimately with each of his fragrances, giving them character rather than just a simple olfactory identity. The committed artistic director is convinced that perfume is not yet exhausted, that it must remain an art, a craftmanship.
